About us
We founded OPTIXEL with one vision: To reinvent how people capture their world — one frame at a time.
At OPTIXEL, we believe a camera isn’t just a tool — it’s a gateway to memory, emotion, and storytelling. Whether you’re a filmmaker, traveler, or visual artist, your gear should elevate your creativity, not limit it. That’s why we design cameras that combine cutting-edge tech with minimalist beauty — to give creators the power to capture the extraordinary.
At OPTIXEL, we believe a camera isn’t just a tool — it’s a gateway to memory, emotion, and storytelling. Whether you’re a filmmaker, traveler, or visual artist, your gear should elevate your creativity, not limit it. That’s why we design cameras that combine cutting-edge tech with minimalist beauty — to give creators the power to capture the extraordinary.
At OPTIXEL, we believe a camera isn’t just a tool — it’s a gateway to memory, emotion, and storytelling. Whether you’re a filmmaker, traveler, or visual artist, your gear should elevate your creativity, not limit it. That’s why we design cameras that combine cutting-edge tech with minimalist beauty — to give creators the power to capture the extraordinary.
NUMBERS WE’RE PROUD OF.
A snapshot of the impact we've made in just a few years.
Customer Satisfaction
Customer Satisfaction
Customer Satisfaction
LX–41 Units Shipped Globally
LX–41 Units Shipped Globally
LX–41 Units Shipped Globally
Customer Satisfaction
Customer Satisfaction
Customer Satisfaction
Industry Awards
Industry Awards
Industry Awards
OUR MISSION
To empower creators everywhere with tools that match their vision. We build thoughtfully engineered cameras and intuitive software — all crafted to help you focus on your craft, not the complexity.
OUR VISION
We see a future where professional-grade storytelling is accessible to all. Through innovation, community, and craftsmanship, we’re building more than just cameras — we’re building the future of visual expression.
PARTNERS & COLLABORATIONS.
We’re proud to work with bold creatives and brands who share our vision.
PIXCRAFT
PIXCRAFT
PIXCRAFT
LUMI STUDIO
LUMI STUDIO
LUMI STUDIO
FOCUSFRAME
FOCUSFRAME
FOCUSFRAME
NEOVIEW
NEOVIEW
NEOVIEW
SNAPVERSE
SNAPVERSE
SNAPVERSE
CINEDREAM
CINEDREAM
CINEDREAM
BRANDSTITCH
BRANDSTITCH
BRANDSTITCH
OBSCURA CREATIVE
OBSCURA CREATIVE
OBSCURA CREATIVE
AWARDS & RECOGNITION
Industry Recognition That Fuels Us Forward
We’re honored to be acknowledged by the most respected names in design and technology. These awards represent our commitment to pushing boundaries and setting new standards.
AWARDS & RECOGNITION
Industry Recognition That Fuels Us Forward
We’re honored to be acknowledged by the most respected names in design and technology. These awards represent our commitment to pushing boundaries and setting new standards.
AWARDS & RECOGNITION
Industry Recognition That Fuels Us Forward
We’re honored to be acknowledged by the most respected names in design and technology. These awards represent our commitment to pushing boundaries and setting new standards.
Red Dot Design Award
Best Product Design
2018
Honoring outstanding design quality for the LX–41’s minimalist form and function.
Red Dot Design Award
Best Product Design
2018
Honoring outstanding design quality for the LX–41’s minimalist form and function.
Red Dot Design Award
Best Product Design
2018
Honoring outstanding design quality for the LX–41’s minimalist form and function.
iF Design
Consumer Electronics Winner
2019
Recognized for innovation and usability in next-gen camera development.
iF Design
Consumer Electronics Winner
2019
Recognized for innovation and usability in next-gen camera development.
iF Design
Consumer Electronics Winner
2019
Recognized for innovation and usability in next-gen camera development.
CNET Editors’ Choice
Camera of the Year
2020
Selected by CNET editors as the top-performing camera of the year.
CNET Editors’ Choice
Camera of the Year
2020
Selected by CNET editors as the top-performing camera of the year.
CNET Editors’ Choice
Camera of the Year
2020
Selected by CNET editors as the top-performing camera of the year.
Fast Company
Most Innovative Consumer Tech Brand
2021
Celebrated for our forward-thinking product ecosystem and creator-focused tools.
Fast Company
Most Innovative Consumer Tech Brand
2021
Celebrated for our forward-thinking product ecosystem and creator-focused tools.
Fast Company
Most Innovative Consumer Tech Brand
2021
Celebrated for our forward-thinking product ecosystem and creator-focused tools.
Awwwards
Site of the day
2022
Awarded for creative digital presence and interactive experience.
Awwwards
Site of the day
2022
Awarded for creative digital presence and interactive experience.
Awwwards
Site of the day
2022
Awarded for creative digital presence and interactive experience.
CSS Design Awards
Best UX Design
2023
Highlighted for an intuitive, seamless user experience on our website.
CSS Design Awards
Best UX Design
2023
Highlighted for an intuitive, seamless user experience on our website.
CSS Design Awards
Best UX Design
2023
Highlighted for an intuitive, seamless user experience on our website.
Webby Awards
Best Consumer Tech Website
2025
Honored for web excellence, performance, and storytelling in consumer tech.
Webby Awards
Best Consumer Tech Website
2025
Honored for web excellence, performance, and storytelling in consumer tech.
Webby Awards
Best Consumer Tech Website
2025
Honored for web excellence, performance, and storytelling in consumer tech.
THE TEAM BEHIND THE LENS.
Meet the people who bring OPTIXEL to life.
THE TEAM BEHIND THE LENS.
Meet the people who bring OPTIXEL to life.
THE TEAM BEHIND THE LENS.
Meet the people who bring OPTIXEL to life.
JULIAN CROSS
Founder & CEO
Former product engineer with a passion for optical innovation and storytelling.
JULIAN CROSS
Founder & CEO
Former product engineer with a passion for optical innovation and storytelling.
JULIAN CROSS
Founder & CEO
Former product engineer with a passion for optical innovation and storytelling.
SOPHIE REED
Lead Industrial Designer
Blends art with engineering to shape the look and feel of OPTIXEL devices.
SOPHIE REED
Lead Industrial Designer
Blends art with engineering to shape the look and feel of OPTIXEL devices.
SOPHIE REED
Lead Industrial Designer
Blends art with engineering to shape the look and feel of OPTIXEL devices.
EMMA BLAKE
Head of Product Development
Responsible for building and scaling the LX–41 from prototype to global launch.
EMMA BLAKE
Head of Product Development
Responsible for building and scaling the LX–41 from prototype to global launch.
EMMA BLAKE
Head of Product Development
Responsible for building and scaling the LX–41 from prototype to global launch.
AVA THOMAS
Community & Experience Lead
Forges relationships with creators and manages user experience across platforms.
AVA THOMAS
Community & Experience Lead
Forges relationships with creators and manages user experience across platforms.
AVA THOMAS
Community & Experience Lead
Forges relationships with creators and manages user experience across platforms.